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Food for Thought – How to Amplify Your Referral Base
By Rebecca Chandler Last week, as we finished up the National Association of REALTORS® Convention, I made an observation. Some people think they absolutely need to market themselves, their listings,...
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New Year’s Revolutions
by Rebecca Chandler (Photo credit: Wikipedia) In a recent ATT ad, a young boy says that his New Year’s “Revolution” is to eat more jelly beans. “Not really a revolt,” says the adult, “but just more of...
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Winning Strategies for Getting to the Real Estate Super Bowl
by Rebecca Chandler (Photo credit: Wikipedia) The Seattle Seahawks and the Denver Broncos didn’t get a Super Bowl shot by accident. They spent the pre-season and the season preparing, practicing,...
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The Real Estate Book Opening in New Markets
Have you ever thought about owning your own real estate marketing business or know of someone who would? The Real Estate Book is expanding and looking for new business owners in markets across the...
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Spring has Sprung! New Marketing Trends for Real Estate
By Rebecca Chandler Ahh. Spring. Trees bud. Flowers bloom. Baby birds are singing. The time when we awaken from our winter hibernation and embrace a fresh start – and home buyers and sellers are...
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Fewer Homes For Sale Means More Competition. Are You Winning?
By Rebecca Chandler Recent housing reports indicate that in many markets, listing inventory is low and homes are selling quickly. Good news? Kinda. Sure, buyers are more willing to move more quickly...
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Over 1,000 agents sign up for LocalSmartMobile Integrated Media Marketing...
FOR IMMEDIATE RELEASE May 29, 2014 New offering from The Real Estate Book expands personal branding packages, includes web, mobile, and social media tools and gives real estate agents and brokers...
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Build Your Real Estate Brand. Build Your Real Estate Business.
By Rebecca Chandler This is the first in a series of conversations around practical tips to building your personal brand locally. Let’s say that you were buying or selling your most highly valued...
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Spock says “Stretch Your Marketing Investment.” (or something like that)
By Rebecca Chandler “Live long and prosper.” Ok, I’m a Star Trek geek. A quote from the emotionally void, but logical Spock recently came to mind, “The needs of the many outweigh the needs of the...
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Listing Presentations: Leaving a Lasting Impression
You know that old saying, “You only have one chance to make a first impression”? It could not be truer in the real estate market. With competition in the marketplace being fierce, it’s critical that...
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